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Brand photoshoot - 10 steps to getting the most out of yours

Branding photoshoots create a sense of trust in you and your business. If potential clients feel connected to you through your stories and images they're more likely to want to invest in you, rather Read more

The Top 10 Most Expensive Logos in the World (and were they worth it?)

The Top 10 Most Expensive Logos in the World (and were they worth it?)

From global corporate makeovers to strategic brand acquisitions, companies have spent millions (or even billions) on their visual identities. In this post, I rank the top 10 most expensive logos in t Read more

"I Just Need a Logo… Don’t I?"

Totally understandable! A logo is a great visual cue for your business — but here’s the thing: a logo on its own won’t build a brand. Read more

Affordable Branding Tips for Small Businesses

Affordable Branding Tips for Small Businesses

Branding is a crucial element for any business, regardless of its size. It defines how customers perceive your company, builds trust, and distinguishes you from competitors. However, for small Read more

Unlocking Success: Why Hiring a Professional Designer Matters for Your Business

Unlocking Success: Why Hiring a Professional Designer Matters for Your Business

One decision that often gets overlooked is the choice of a professional designer for your brand and website. In this blog post, I’ll delve into the reasons why opting for a skilled designer can be Read more

Restaurant Logo & Branding Design

When Tylor, Owner and Founder of Off The Hook Bar & Eatery, first made contact with me he was searching for a designer who was just a single person and not a big company, because he felt that a small Read more

The Universal Language of Visual Content: Why It Resonates with Audiences

The Universal Language of Visual Content: Why It Resonates with Audiences

Whether it's a captivating image, an eye-catching infographic, or a stunning video, visual content has the power to transcend barriers and connect with audiences on a universal level. In this blog Read more

The Secret Power of Sticking to Your Brand Guidelines

It's like having your very own superhero suit that represents your brand's identity and values. In this fun and informative blog, we'll explore why following your brand rules is so important. Get rea Read more

Everything you need to know about logo files

Whether it's a custom or pre-made logo, you need to understand logo files so you can use the best version of your logo for your business. Logo files have different types that allow you to use your l Read more

Shutterstock's colour palettes for your brand

At the start of any design project I ask my clients for examples of other businesses which appeal to them, both personally and professionally. I then take these preferences to create a colour palette Read more

What is a brand?

Imagine a look for your business that you (and your audience) want to dive into and never leave, which also tells a story to your audience about who you are. Do you love various different design sty Read more

What's in a name? How to choose your brand name

Over the years I’ve worked with many start-ups, and have gained some valuable knowledge about choosing a name. I am no expert in this area, but I can offer some handy kick-starter tips… Key Read more

How to know when you need a rebrand

How to know when you need a rebrand

your ideal clients looking at your branding and website and breathing a sigh of relief, knowing that they have found the person to solve their problems. To feel confident to move forward because Read more

How to build trust in your brand

Here are four keys to building a brand your clients can trust. Read more

Visual branding identity guidelines – what are they and why do you need them?

Visual branding identity guidelines – what are they and why do you need them?

Ensuring everything from your email newsletters to your business cards look and feel like they come from your company is vital to help customers (and potential new customers) recognise – and rememb Read more

Marketing your business with print collateral

Marketing your business with print collateral

Basically, print collateral materials are a collection of printed “leave-behind marketing materials”. They can be utilised to support your product, service or event your company or business m Read more

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