PRODUCT LABEL and PACKAGING DESIGN
Stand-out label
and packaging design
You've created an amazing product, now let's make it stand out and shine with some stunning labels and packaging design!
I will take you through the process from what's required on the label, sizing, and ideal sticker material for your particular product and budget.
Photography: Karaena Vincent yourstory.karaenavincent.co.nz
Photography: Sophie Louise Creative sophielouisecreative.co.nz
Photography: Suzy Gasson sgeditorial.com
How it works...
For product label stickers I will ask you to send me your items (bottles/ containers/ packets etc) to work up the sizings and offer suggestions, or work with the dimensions your supply yourself.
For direct print-to-packaging, most of my clients source their printer of choice in China and are provided a template/ cutter guide. I work with this template and send layout concepts until the design is fully approved.
For labels, I can recommend and organise the printing for you. For box packaging, I provide print-ready art files to you to pass on to your printer of choice, where they'll print and produce your packaging and send directly to you.
Graphic Design for Print – my first area of expertise
It all started with graphic design for print; way back in 2002 when I was employed to design printed newsletters, annual reports and real estate adverts. I learned a lot about the printing process;
- How on-screen colour can vary drastically when printed
- How colour limitations can affect the design
- How you can only guarantee a colour outcome if you pay for costly Pantone inks (and even then you aren't guaranteed a 100% colour match or consistency)
- How newspapers can destroy a beautiful piece of art!
How you benefit from my experience
It is from these years of experience and learning in an office environment (both from amazing co-workers and also companies able to pay for reprints after my mistakes!) that you can trust me with your print requirements today. There are so many factors that need to be considered when creating design for print, and I will manage all these processes for you, and explain along the way when necessary.
