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What is a brand?

A brand is the way your unique business if visually portrayed.

Imagine a look for your business that you (and your audience) want to dive into and never leave, which also tells a story to your audience about who you are.

  • Do you love various different design styles and feel like a bit of a magpie, wanting to have a bit of everything, and finding it hard to narrow things down?!
  • Do you wish for a logo and visual design style that reflects your level of professionalism and expertise?
  • Do you feel like you try to reinvent the wheel on every marketing piece you create, experimenting with different colours and fonts while never being satisfied (or consistent!)?

I’m passionate about tailoring your branding to your personality and values.

I will design in a style that tells your unique story, such as:

  • Vibrant and creative
  • Refined and sophisticated
  • Fun and approachable
  • Edgy and modern
  • Loving and feminine
  • Natural and earthy

...this isn’t about me, it's about you!

So what is branding?

Historically branding was used by cattle ranchers to identify their animals, however, it changed in the 1880s when branding started being used to differentiate goods from their competition.

Today, The Dictionary of Brand defines a brand as “a person’s perception of a product, service, experience, or organisation.”

As we now know, a brand can mean different things to different people. We have to get it right to ensure engagement and loyalty. Successful brands work on reaching a variety of different customers.


Your brand has to reflect what you do and create an impression of your business personality. This overall feel will need to be used in your logo, tagline, business cards, and pretty much all marketing material – including your online presence.

Brands can be unique to each individual, so this can change depending who interacts with your brand. However, you can market to a certain consumer group – but remember that you need to build trust and loyalty with all potential customers. Smart brands reach different customer groups while creating individual relationships.

So how do you start?

One of the first steps is to come up with a business name and logo, both of these things need to represent your business and stand out in the crowd!

The logo needs to be eye-catching and memorable, often a simple design works best. The design will also need to be adaptable so it can be used in a variety of situations. A good place to start with creating a logo is to research what you like and why you like it.

Get in touch if you'd like some professional assistance!


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