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I was featured in GSM Magazine!

I am so incredible grateful to be published in the 22nd edition of GSM Magazine, March 2024, for the branding design I created for my Auckland client Off The Hook....

Why a Blog is like a KiwiSaver

Imagine each Blog as a dollar. Regularly adding business-relevant Blogs to your website is like making small, consistent contributions to a retirement fund. It may not seem significant at first, but it sets the stage for exponential growth....

Email Marketing for Small Business: A Simple Guide

Building Trust and Customer Confidence Regularly emailing your clients can help your business in many ways: Teach them about your businessBuild trustStay in their thoughtsShow leadershipKeep in touch easilySave time...

How do you find a decent Web Designer?

Clearly outline your project goals, including the purpose of your website, target audience, and desired features....

Unlocking Success: Why Hiring a Professional Designer Matters for Your Business

One decision that often gets overlooked is the choice of a professional designer for your brand and website. In this blog post, I’ll delve into the reasons why opting for a skilled designer can be a game-changer for your business....

Restaurant Logo & Branding Design

When Tylor, Owner and Founder of Off The Hook Bar & Eatery, first made contact with me he was searching for a designer who was just a single person and not a big company, because he felt that a smaller design company would be able to tailor something more specific to his business and listen to his ideas.Tylor knew he needed a professional logo and branding as he was wishing to create an upmarket bar on Auckland's waterfront. He understood that branding is the face of the business and needs to lo...

Six Tips to Boost Your Website Traffic

Trust me, I've been there too! Building an exceptional website is just the beginning; there are a few extra spices you might want to sprinkle on your secret sauce to climb up those search rankings...If you have a technical streak, you've probably enjoyed watching your website climb through the pages over the years. While nailing SEO is undoubtedly crucial, driving traffic to your website is equally essential for a top-notch ranking. Today, I'm sharing six ingredients to help your customers find ...

Privacy Statements Made Easy: Why Your Website Needs One

You might be thinking, "What's the big deal about a privacy statement?" Well, it's like the friendly handshake your website extends to your visitors, telling them, "Here's how we handle your info."...

The Universal Language of Visual Content: Why It Resonates with Audiences

Whether it's a captivating image, an eye-catching infographic, or a stunning video, visual content has the power to transcend barriers and connect with audiences on a universal level. In this blog post, I'll be sharing why visual content is the ultimate storyteller that resonates across cultures, ages, and backgrounds....

Super Easy DIY SEO in 10 Simple Steps!

Having your website show up on search engines is essential for attracting visitors and growing your online presence. Search Engine Optimisation (SEO) may sound complicated, but fear not! You can easily take control of your SEO with these 10 simple steps. In this blog post, I'll guide you through each step to help you optimise your website and improve your search engine rankings without the need for technical expertise....

Resilience and reinvention: a designer's journey of freelancing and motherhood

I am thrilled to share an article that features my interview with Kendyl from the Creative Launchpad team. We discussed my unique journey into the world of freelancing while embracing the joys and challenges of motherhood. Please take a moment to read about my experience below:...

The Secret Power of Sticking to Your Brand Guidelines

It's like having your very own superhero suit that represents your brand's identity and values. In this fun and informative blog, we'll explore why following your brand rules is so important. Get ready to unlock the secret power of branding!...

The Power of Investing in a Professional Copywriter for Your Website

However, there is one aspect that often gets overlooked: the content. Hiring a professional copywriter to research and craft the content for your website can make a world of difference, elevating your site from ordinary to extraordinary. In this blog post, we'll explore the reasons why investing in a skilled copywriter is a smart decision for your business....

Why Should I Bother Having a Website? Unlocking the Power of Online Presence for Service-Based Businesses

Well, in today's digital world, a website can be a game-changer for your business, helping you reach new clients, establish credibility, and take your services to the next level. So, let's dive in and discover why having a website is a must for service-based businesses like yours....

Demystifying the Website Brief: A Guide for Clients

As a client, you play a vital role in ensuring that your website accurately represents your business and meets your objectives. To kickstart the design process, your web designer will rely on a comprehensive website brief. But what exactly is a website brief, and what should you expect when providing one to your designer? In this blog post, I aim to demystify the website brief by providing you with insights into what to expect and how to effectively communicate your vision and requirements to yo...

Embrace the Great Outdoors: Fuelling Creativity as a Graphic Designer

Today, I want to share a little secret that has been a game-changer for me as a graphic designer. It's all about the magic of taking breaks and immersing yourself in the great outdoors. Trust me when I say, it's not just about getting a breath of fresh air but also recharging your creative batteries and letting your imagination run wild. So, grab your sunglasses, put on your adventure hat, and let's dive into why stepping outside can breathe new life into your designs!...

Elevate Your Brand with Designerbloom: Unleash the Power of Visual Design

As a Wellington-based graphic designer, I specialise in crafting visually stunning branding and web design solutions that leave a lasting impression. Whether you're just starting out or looking to revamp your existing brand, I can help you achieve visual clarity across all platforms and take your brand to the next level. At Designerbloom, I've had the opportunity to work on a wide range of design projects, giving me a deep understanding of what it takes to make an impact in your market. I believ...

My Award Winning Websites!

It's such an honour to have the opportunity to create beautifully functional websites for my clients through the Rocketspark website platform. To be recognised for my efforts, along with the copywriters, photographers and of course the clients... is the icing on top of the cake!I am thrilled to showcase my Partner Website of the Month winning sites below, along with the feedback from the Rocketspark team....

Mental Health and Creativity ~ Q&A with Jason

I was honoured when Jason from Rocketspark asked if I would answer some questions about mental health and creativity. You can see the full article here, I will copy it below too....

I was featured on Design Assembly!

When Rocketspark asked if I would submit a Fresh From the Field article to Design Assembly I was both honoured and excited, and when I discovered they had chosen to feature me... I was thrilled!You can see the full article here, I will also copy it below too....

How to use handwritten fonts in your branding

I initially created a collection of graphics for an Instagram post during the beginning of the Covid-19 pandemic; "With unpredictable finances during this time I would like to offer some tips for DIY branding!⁠ This first tip is about using handwritten fonts for your social media tiles.⁠ I hope these tips come in handy for you!" – The post ended up being super helpful to those who saw it, so I have decided to turn it into this Blog....

Why isn’t my new website showing on Google?

Google is an incredibly powerful and smart tool, but it can be a little slow. If your beautiful new website is not appearing in Google searches for your business name it's likely because Google hasn't indexed your website yet. When Google has indexed a website, it means the website has been found by the Google crawler bots, and added to their list of Live websites. A process that can take anywhere from just 4 days, to six months! When you publish a new blog post, site page, or website in ge...

Spotlight on Sara-Jane Austen, from The Freelance Village

Our villagers get to be involved in some amazing projects with awesome clients and this month we’re shining a spotlight on Sara-Jane Austen – a graphic designer from Wellington who specialises in visual branding and web design.  As you can see from her work below – she's an absolute rockstar! And we're so happy that she is a part of our village of freelancers....

What are logo variations?

A brand identity consists of so much more than one logo. Here I will explain what logo variations are, why you ideally should have them, and how to use them in your business....

Why do my colours look different when printed?

There are different types of colours; RGB, CMYK and PMS....