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The Universal Language of Visual Content: Why It Resonates with Audiences

The Universal Language of Visual Content: Why It Resonates with Audiences

Whether it's a captivating image, an eye-catching infographic, or a stunning video, visual content has the power to transcend barriers and connect with audiences on a universal level. In this blog Read more

What to do when you want to up your prices

What to do when you want to up your prices

Before upping your prices you need to prime your audience for the increase first. Start educating your clients and audience via posts, blogs and newsletters. Explain how much work is involved with yo Read more

Affordable Branding Tips for Small Businesses

Affordable Branding Tips for Small Businesses

Branding is a crucial element for any business, regardless of its size. It defines how customers perceive your company, builds trust, and distinguishes you from competitors. However, for small Read more

"I Just Need a Logo… Don’t I?"

Totally understandable! A logo is a great visual cue for your business — but here’s the thing: a logo on its own won’t build a brand. Read more

What pages should you have on your website?

What pages should you have on your website?

Having a beautiful online presence is important, but so is deciding what content will be on your site. To help you get started, I’ve listed 8 pages which I feel are essential for your website as a Read more

How to build trust in your brand

Here are four keys to building a brand your clients can trust. Read more

Visual branding identity guidelines – what are they and why do you need them?

Visual branding identity guidelines – what are they and why do you need them?

Ensuring everything from your email newsletters to your business cards look and feel like they come from your company is vital to help customers (and potential new customers) recognise – and rememb Read more

How to improve your ranking in Google

How to improve your ranking in Google

SEO (Search Engine Optimisation) is essential to improve how well you rank in search engine results. The higher you rank the better, because more people will see your page which will hopefully result Read more

I was featured on Design Assembly!

I was featured on Design Assembly!

When Rocketspark asked if I would submit a Fresh From the Field article to Design Assembly I was both honoured and excited, and when I discovered they had chosen to feature me... I was thrilled! You Read more

Six Tips to Boost Your Website Traffic

Six Tips to Boost Your Website Traffic

Trust me, I've been there too! Building an exceptional website is just the beginning; there are a few extra spices you might want to sprinkle on your secret sauce to climb up those search rankings... Read more

How to use handwritten fonts in your branding

How to use handwritten fonts in your branding

I initially created a collection of graphics for an Instagram post during the beginning of the Covid-19 pandemic; "With unpredictable finances during this time I would like to offer some tips for DIY Read more

Why isn’t my new website showing on Google?

Why isn’t my new website showing on Google?

Google is an incredibly powerful and smart tool, but it can be a little slow. If your beautiful new website is not appearing in Google searches for your business name it's likely because Google Read more

What is a Burger Menu on a Website?

What is a Burger Menu on a Website?

Before we went, I suggested they check the restaurant’s website to make sure the kitchen was still open (we’d left it a bit late!). Them: "I can’t find the opening hours anywhere!" Me: "Click Read more

What are logo variations?

A brand identity consists of so much more than one logo. Here I will explain what logo variations are, why you ideally should have them, and how to use them in your business. Read more

Utilise Instagram for Brand Awareness

With only a few seconds to gain the viewers' interest it is so important to post top quality content to your pages, not only to entice new visitors and followers, but also to keep the followers you Read more

Unlocking Success: Why Hiring a Professional Designer Matters for Your Business

Unlocking Success: Why Hiring a Professional Designer Matters for Your Business

One decision that often gets overlooked is the choice of a professional designer for your brand and website. In this blog post, I’ll delve into the reasons why opting for a skilled designer can be Read more

The Power of Investing in a Professional Copywriter for Your Website

The Power of Investing in a Professional Copywriter for Your Website

However, there is one aspect that often gets overlooked: the content. Hiring a professional copywriter to research and craft the content for your website can make a world of difference, elevating Read more

Super Easy DIY SEO in 10 Simple Steps!

Super Easy DIY SEO in 10 Simple Steps!

Having your website show up on search engines is essential for attracting visitors and growing your online presence. Search Engine Optimisation (SEO) may sound complicated, but fear not! You can easi Read more

Shutterstock's colour palettes for your brand

At the start of any design project I ask my clients for examples of other businesses which appeal to them, both personally and professionally. I then take these preferences to create a colour palette Read more

Resilience and reinvention: a designer's journey of freelancing and motherhood

Resilience and reinvention: a designer's journey of freelancing and motherhood

I am thrilled to share an article that features my interview with Kendyl from the Creative Launchpad team. We discussed my unique journey into the world of freelancing while embracing the joys and Read more

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