Ever found yourself wondering why your beautifully crafted website isn't getting the traffic it truly deserves?
Trust me, I've been there too! Building an exceptional website is just the beginning; there are a few extra spices you might want to sprinkle on your secret sauce to climb up those search rankings...
If you have a technical streak, you've probably enjoyed watching your website climb through the pages over the years. While nailing SEO is undoubtedly crucial, driving traffic to your website is equally essential for a top-notch ranking. Today, I'm sharing six ingredients to help your customers find you in this vast digital landscape.
1 / Blogs, Blogs, Blogs:
Write compelling and helpful blog posts, and save them on your website. Not only does it showcase your expertise, but it also establishes your authority on the subject.
2 / Share Your URL Everywhere:
Be shameless about it! Put your website URL on everything – postcards, email signatures, car signage, and all your social media pages. Let the world know where the magic happens!
3 / Online Directories and "People We Love" Pages:
Sign up for online directories, especially when your business is in its infancy. Craft a brief description, and don't forget to include that all-important link to your website. Consider partnering with other businesses and cross-share each other's URLs.
4 / Entice with Sign Ups, Promos, and Freebies:
Who can resist a good deal? Offer promotions, freebies, or sign-up incentives to draw people to your site. It's a win-win!
5 / Shout it Out in Your Local Newspaper:
Have a new website, rebranded, or launched a fresh business? Reach out to your local newspaper for a feature. Sharing your story with the community creates a personal connection.
6 / Keep it Fresh with Regular Updates:
Just like your home or retail shop, your website needs a bit of sprucing up regularly. Update your content, add new images, or make a few tweaks. Writing fresh blogs comes in handy here!
Remember, building website traction is a marathon, not a sprint. Enjoy the journey, and if you ever need a friendly chat about your digital adventures, I'm here. Take care and chat soon!