Firstly, why bother?!
Having your website show up on search engines is essential for attracting visitors and growing your online presence. Search Engine Optimisation (SEO) may sound complicated, but fear not! You can easily take control of your SEO with these 10 simple steps. In this blog post, I'll guide you through each step to help you optimise your website and improve your search engine rankings without the need for technical expertise.
Step 1 ~ Find the Right Keywords:
Think about the words people would type into Google Search to find the products or services you offer. Pick a few relevant keywords or phrases that describe your business and its offerings. These will help search engines understand what your website is about.
Step 2 ~ Organise Your Website:
Make sure your website is easy to navigate. Create clear page titles (Home / About/ Services... etc) and use headings to separate different sections throughout the page. This helps search engines understand your content better and makes it more user-friendly.
Step 3 ~ Write Descriptive Titles and Descriptions:
In the backend of your website, each page should have a unique title and description that accurately describe its content. This is what is shown in the Google Search results. Think of them as short summaries; make them engaging and use your chosen keywords to attract visitors.
Step 4 ~ Create Valuable Content:
Write high-quality content that provides useful information to your visitors. Include your keywords naturally throughout the text, but don't overdo it. Focus on engaging your audience and answering their questions. Make sure it sounds like you, as if you were talking to a friend.
Step 5 ~ Get Links from Other Websites:
Getting links from other reputable websites to yours is like a vote of confidence. Reach out to industry influencers or collaborate with relevant websites to get them to link back to your content. It helps search engines recognise your website's authority.
Step 6 ~ Speed Up Your Website:
A slow website can frustrate visitors and affect your search rankings. Make your website quicker to load by using properly sized images, or compressing images, as this will make your pages load faster and provide a better user experience.
Step 7 ~ Make Your Website Mobile-Friendly:
Many people use their phones to browse the internet, so your website needs to look good on mobile devices. Use a responsive design that automatically adjusts to different screen sizes, ensuring your content is easily readable.
Step 8 ~ Link Your Pages Together:
Internal linking means connecting different pages on your website with hyperlinks and buttons. This helps search engines discover and understand your content. Make sure the links are relevant and provide additional value to your visitors.
Step 9 ~ Target Local Searches:
If your business serves a specific area, you'll want your website to show up for local searches. Create a Google My Business listing, include location-specific keywords in your content, and encourage customers to leave reviews. This will help you appear in local search results.
Step 10 ~ Track Your Progress:
Regularly check your website's performance using free tools like Google Analytics and Google Search Console. They provide insights into your website traffic, the device it's mostly viewed on (desktop/ mobile... etc), keyword rankings, and other important data. Use this information to fine-tune your SEO strategy.
You don't need to be a tech expert to improve your website's visibility on search engines.
By following these 10 steps, you can DIY your SEO and attract more visitors to your website. Remember to focus on providing valuable content, making sure it looks good on mobile devices, and getting links from other trustworthy websites. Keep monitoring your progress and adjusting your strategies. With a little effort, you'll see your website climb higher in search engine results, leading to more visitors and business success!
Don't hesitate to seek professional help if needed, but with these 10 steps, you're well on your way to mastering DIY SEO. Start implementing them today and enjoy the benefits of improved search engine visibility.
Still feeling stuck? Feel free to get in touch!