You’ve got your business idea, and the first thing on your list is… a logo
Totally understandable! A logo is a great visual cue for your business — but here’s the thing: a logo on its own won’t build a brand.
When people say they need a logo, what they often really mean is, “I want my business to look polished, professional, and like I know what I’m doing.” And for that, you need a simple, well-thought-out visual identity.
A good brand identity includes:
A main logo + alternate/submark
A colour palette
Fonts/typefaces
A few guidelines on how to use everything
Bonus: Canva templates or simple social post ideas
When your brand visuals are consistent across your website, social media, email, and print — that’s when people start to remember you.
Here's an example...
One of my clients, a graze board creator, starting her own business, came to me with just a name. She thought she needed “just a logo,” but once we talked, she realised she also needed help choosing welcoming colours, fonts that evoke class and elegance, and a look that reflected her love of food, beauty and deep connection into custom food experiences.
Together, we created a full brand kit — and now, every time she posts online or sends out materials, people say, "You look so professional!" It’s built both her confidence and her business.
Imagine your brand as a toolbox...
A logo is the hammer. To build something solid, you also need the screws (fonts), the drill (colours), and the blueprint (guidelines).
Ready to go beyond the logo?
I offer a Logo & Branding Package that gives you everything you need to look polished and cohesive from day one — with zero overwhelm.
