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Visual branding identity guidelines – what are they and why do you need them?

Ensuring everything from your email newsletters to your business cards look and feel like they come from your company is vital to help customers (and potential new customers) recognise – and remember – your brand. To do this, you will need a Visual branding identity guidelines document. This document will become your guidebook for creating any new images for your website, physical documents, or other communication for your clients....

Marketing your business with print collateral

Basically, print collateral materials are a collection of printed “leave-behind marketing materials”. They can be utilised to support your product, service or event your company or business may be trying to promote. There are a number of options for marketing your business. Printed material such as brochures, flyers, postcards, posters and banners are a great way to promote your products and/or services. Printed collateral has many advantages, but there are some disadvant...

Free stock photography websites

Here's a handy list of websites you can find high quality, free stock photos for your website, blog or even your next PowerPoint presentation! (FYI... finding images on Google Images can be a breach of copyright!)...

Send the right message with your brand colours

Colour is what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do.  You might notice that technology or finance companies use blues and cooler tones in their branding, or that health food brands often use greens and earthy browns. This is in part thanks to colour theory and the effect that these colours have on us.  We don't all react the same way to colours, as we all have previous experiences with colours from...

What to do when you want to up your prices

Before upping your prices you need to prime your audience for the increase first. Start educating your clients and audience via posts, blogs and newsletters. Explain how much work is involved with your service, and the value of that work to your clients. Let them know your knowledge – list your client’s problems with bite size information, and how you provide solutions to their problems. Show them how clever you are!...

How to improve your ranking in Google

SEO (Search Engine Optimisation) is essential to improve how well you rank in search engine results. The higher you rank the better, because more people will see your page which will hopefully result in more enquiries and sales. SEO is a complex and ever-changing subject with many variables at play, and there are no guarantees you will obtain a certain ranking. However, there are many things you can do to help assist with a better ranking. To help you out here's three things for you to chec...

Why a logo is such an important part of your brand identity

Customers generally form their opinion of a business within the first second of their encounter. Often, your logo and company name are the first thing that they see. The colour, font, size and style of your logo says a lot about your business, so you’ll want to make sure that it represents who you are and what you offer....

Utilise Instagram for Brand Awareness

With only a few seconds to gain the viewers' interest it is so important to post top quality content to your pages, not only to entice new visitors and followers, but also to keep the followers you have worked so hard to get. Do you have an overall style in mind for your Instagram page? Whether you prefer a personal blogging feel or you’re going for a more impact-through-imagery style – there’s a stunning idea for everyone. There are some excellent online resources these days for free high...

Common Design File Formats Explained

I provide #design files to my clients and/or #printers for final output. It is unlikely that clients will be able to open some of these files. Typically the file formats the average person will not be able to open are the ones with the extensions .ai, .eps, and .psd. Each of these file formats can be opened with a software program used by #designers, printers, signage manufacturers, etc. Here is a quick list of the different file extensions you may come across when working with a #graphic #...