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Why a logo is such an important part of your brand identity

Why a logo is such an important part of your brand identity

First impressions count

Customers generally form their opinion of a business within the first second of their encounter. Often, your logo and company name are the first thing that they see. The colour, font, size and style of your logo says a lot about your business, so you’ll want to make sure that it represents who you are and what you offer.

Project a professional image

Your logo needs to incorporate your purpose and values into a visual form. It needs to consist of key colours, corporate fonts and an overall style in one simple snapshot, so that you can use it anywhere and everywhere that you can think of, and your target market will instantly recognise who you are and what you offer.

Your logo is not your brand

A logo and a brand are two separate things. Your logo does play a huge part in giving your brand its identity, it becomes an iconic pictorial representation of your brand: the aspect of your business which people can identify the most easily. All aspects of branding should be done in conjunction with each other so you can move on to creating branded literature, a cohesive web presence, and your own corporate graphic guidelines.

The importance of a responsive logo

A few years ago the concept of altering a logo would have been seen as unprofessional and a sloppy use of branding. But today, with a probability that a logo will be used on anything from a large-scale billboard to a tiny smart watch, it’s vital to have a responsive logo. Responsive logos are designed to display varieties of detail according to the device they are displayed on.

Less is more

A simple logo design is now vital; it must remain clear at different sizes, load quickly, scale elegantly, and have maximum impact. Previous logo trends of 3D effects, detailed illustrations, colour gradients and drop-shadows have been replaced with cleaner aesthetics, replacing detailed decoration with more focused forms. Cutting down the level of detail in a logo leads to greater legibility at smaller sizes.

See a return on your investment

A professional logo will encourage customers to trust you to deliver what they’re expecting. Happy customers are likely to refer their friends and family, so if your well-designed logo represents trust, security and support, you will likely see an upturn in both new and returning customers.

Correct logo formats and variations for all media

As your business grows, you will want to market your brand across various forms of media. This could include everything from printed material to online content, from trade shows and exhibitions to free gifts. As you progress, you’ll find that many creative agencies and printing companies are very strict in the file types which they can use. You’ll be asked for .eps, .png, and .ai files, and the colour requirements are usually very specific. 

Make sure your graphic designer supplies all of these file types and a set of logo guidelines including colours and font names used in your logo.

Designerbloom knows the importance of getting your logo right

Designerbloom takes the key messages of your business and turns them into a visual icon that will catch people’s attention and encapsulate your brand. By choosing Designerbloom to create your logo and branding you can rest assured you will have a selection of logos and visual identity to take your business to the next level, be seen as the professional company you are, and start owning the business you've been dreaming of.

Request more information

To find out more, please contact Sara-Jane Austen, Creative and Director of Designerbloom Graphic Design: email visit


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