LOGO & BRAND CREATION
Encapsulate your brand with an iconic logo
Simple, refined and highly responsive across all platforms.
First impressions count
Customers generally form their opinion of a business within the first second of their encounter. Often, your logo and company name are the first thing that they see. The colour, font, size and style of your logo says a lot about your business, so you’ll want to make sure that it represents who you are and what you offer. Designerbloom takes the key messages of your business and turns them into a visual icon that will catch people’s attention and encapsulate your brand.
Project a professional image
As a trained graphic designer and creative thinker I will take your concepts and turn them into a visual form, resulting in a professional logo. As your logo designer I will create your key colours, corporate fonts and your overall style in one simple snapshot, so that you can use it anywhere and everywhere that you can think of!
Your logo is not your brand
A logo and a brand are two separate things. Your logo does play a huge part in giving your brand its identity, it becomes an iconic pictorial representation of your brand: the aspect of your business which people can identify the most easily. All aspects of branding should be done in conjunction with each other so you can move on to creating branded literature, a cohesive web presence, and your own corporate graphic guidelines.
The importance of a ‘responsive’ logo
A few years ago the concept of altering a logo would have been seen as unprofessional and a sloppy use of branding. But today, with a probability that a logo will be used on anything from a large-scale billboard to a tiny smart watch, it’s vital to have a responsive logo. Responsive logos are designed to display varieties of detail according to the device they are displayed on. By choosing Designerbloom you can rest assured you will have a selection of logos which take these factors in to consideration.
Less is more
A simple logo design is now vital; it must remain clear at different sizes, load quickly, scale elegantly, and have maximum impact. Previous logo trends of 3D effects, detailed illustrations, colour gradients and drop-shadows have been replaced with cleaner aesthetics, replacing detailed decoration with more focused forms. Cutting down the level of detail in a logo leads to greater legibility at smaller sizes.
See a return on your investment
A professional logo will encourage customers to trust you to deliver what they’re expecting. Happy customers are likely to refer their friends and family, so if your well-designed logo represents trust, security and support, you will likely see an upturn in both new and returning customers.
Correct logo formats and variations for all media
As your business grows, you will want to market your brand across various forms of media. This could include everything from printed material to online content, from trade shows and exhibitions to free gifts. As you progress, you’ll find that many creative agencies and printing companies are very strict in the file types which they can use. You’ll be asked for .eps, .png, and .ai files, and the colour requirements are usually very specific. By choosing Designerbloom you will be supplied with all of these file types and a set of logo guidelines including colours and font names used in your logo.