SOCIAL MEDIA GRAPHICS
With so many users, you can imagine how many business pages there are, and how many with a similar name to yours. As part of your logo package Designerbloom will create you a customised and on-brand Facebook profile graphic and Facebook header image, making it clear to your customers that they're on the right page.
Keep your brand consistent by investing in Designerbloom to create your advertisement graphics and post images. Complement these posts by uploading your own photographs taken of the day-to-day running of your business to provide a sense of trust and authenticity; helping you build brand loyalty.
What is brand loyalty?
If you consistently provide valuable and entertaining content, your followers will stay loyal, even when you make mistakes. Most people look online to find businesses to buy from, and they predominately search social media. If your followers see you being active and responsive, they're much more likely to do business with you than a company with no Facebook presence or a poorly run page.
Drive traffic to your website
Don’t just be an entertainer, be a marketer! Use link posts to drive traffic to your site. When you receive a Facebook review make sure to copy it to your website, this allows site visitors to trust your business. When people view your Facebook page on a mobile device it shows users your hours of operation, physical address, website address, reviews, and your phone number to call directly from their Facebook mobile app.
Captivate your audience with Instagram
Instagram has over 1 billion monthly active users. You can really help your business flourish with a well planned and visually attractive feed. Not to forget that you can incorporate your feed into most websites, creating a simple way to keep your site fresh for new visitors.
Invest in your grid design
Designerbloom has refreshed a variety of Instagram feeds, from lash artists and nail technicians to home decor and coffee shops. If you sell products or services that offer great visual appeal (for example hair stylists, photographers, home furnishings) you will do your business a great justice by having a well thought out and cohesive Instagram feed.
Need more convincing?!
I have outlined below a few more tips and benefits to creating an Instagram business page.
The majority of the top brands worldwide have an Instagram account. Over 1 hundred million Instagram users have used the app to purchase a product online!
In addition to this, 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post (a post that you sponsor with advertising dollars so that it reaches more people).
Make it your business
If you turn your account into a business account, you will unlock features to help promote your business such as a call to action button, the ability to promote your posts, and access to account insights. It also gives users a clear understanding that the page they are on is owned by a business and is not a personal Instagram page.
Keep it real
The more transparent and responsive a brand is with their followers on Instagram, the more trust is built between that brand and its potential customers. The more trust a consumer has with a brand, the more likely they are to purchase from them over competitors.
On Instagram, you can build your followers organically, allowing for a very natural relationship to occur between your brand and your followers. The more followers you have, the more others start to follow you. That organic, word-of-mouth type follower growth is priceless, especially for newer businesses.
When a consumer follows your brand on Instagram, they are making the active decision to see your posts on their timeline moving forward. This shows strong, initial interest on their part, and you can continue to build the relationship from there.
Get to know your target market
A target market is more than just an audience with statistical demographics and behaviours, they are comprised of real people. Instagram is a great tool to learning the ever-changing likes and dislikes of your customer base and followers.
You can see what kind of content they like best and are drawn to, and which they aren’t. This information will be crucial to know as you create content for your Instagram account, but it’s also valuable to know for your marketing strategy as a whole!
How are your email newsletters looking?
It's amazing the level of engagement you can receive from sending out regular email newsletters to your valued clients.
Make sure they impress and engage with stunning design and layout which matches your branding.
Here's a Mailchimp before and after. Anne's website is stunning, so I worked to create an email newsletter template which was visually on brand and captivating.
Contact me now if you'd like to spruce up your newsletters and start engaging!